Manawatu District has one unique feature - its central location and its position as the gateway to four other regions: Hawkes Bay, Wairarapa, Rangitikei and Horowhenua.
Two hours from Napier, Wellington and Mount Ruapehu, one hour from Masterton and three hours from New Plymouth, Manawatu residents have easy access to provinces offering some of the best beaches, vineyards and adventure playgrounds this country has to offer. More importantly though,
Manawatu's central location gives the region huge economic advantages. With easy access to four seaports, seven airports, major Defence Force bases, it is a highly strategic cargo, transport and business hub for the lower North Island and the country.
While many Manawatu District residents (population 28,600) work in nearby Palmerston North, high numbers of Palmerston North residents drive in the opposite direction to work in Feilding.