The business model is based on
fulfilment method where our clients don(TM)t keep the products they sell in stock.
Drop-shipping model where we purchase the item from a third party and has it shipped directly to the end customers.
Vendor (our client) minus inventory means:
Collective buying power " better wholesale price
Access to wider markets and products " more variety to sell without carrying inventory
No inventory investment, no logistics and warehousing costs