From its very beginnings, this was a brand rooted in the New Zealand soil. Like the Kiwi landscape itself, it was rugged and uncompromising. When the time came to give the company a logo, the founders naturally chose three kiwis. Canterbury(TM)s reputation grew. Years later, when the Australian and New Zealand army needed tough gear for their units in World War 1, they made the call to Canterbury. The result was hard wearing kit created in the harsh cold of the South Pacific but designed for the blistering heat of the Mediterranean. Canterbury was becoming a national institution, a byword for Kiwi qualities of trustworthiness, resilience and hard work. Inevitably, the other great New Zealand institution.